The Client as Hero: New Stories for a New Day
Thursday, May 14, 2020
4:00 PM - 5:45 PM
Please join the Washington Network Group (WNG) when we meet online with the principals of Potterfield Kelly Consulting, Kate Potterfield and Mark Kelly, who will discuss the new rules for telling your brand’s story during and after crisis.
Potterfield Kelly Consulting specializes in spoken-word strategy for organizations seeking to advance their brands through the powerful emotional connections that stories create with clients. Particularly in times of crisis—when the day-to-day functions of your business are disrupted—storytelling connects your customers emotionally to the heart and soul of your organization. Stories affirm your values and build community, remind your clients about what they value in their relationship with your brand, and inspire allegiance and commitment.
Through presentation, group discussion, and a workshop exercise, Mark Kelly and Kate Potterfield will take you through the elements of a good business story, how to mine the right stories for your brand, and how to leverage them to advance your business. Participants are asked to bring their own ideas for stories to get the most out of this practical webinar.
Takeaways:
1. How to discover your brand’s authentic stories, and when and why to tell them;
2. The art of creating and resolving conflict in storytelling;
3. Seven stories you absolutely want to tell;
4. Adapting stories across your earned, owned, paid, and shared media; and
5. A compelling story for your business.
Session Timeline:
4:00 PM - Pre-Session
4:05 PM - Program Begins
5:25 PM - Program Ends > Post-Session
5:30 PM - Adjourn
About Our Speakers:
Kate Potterfield is a communications consultant who has served as a speechwriter, communications director, and senior communications advisor to the President’s Office at Georgetown University. She currently serves as an independent consultant to a wide range of institutions, foundations, and nonprofits. She enjoys helping her clients build authentic communications strategies that amplify their missions and strengthen their brands. She earned her BA from Georgetown University and her MFA in writing from the University of San Francisco.
Mark Kelly is a strategic communications and marketing consultant with over 20 years of experience in higher education and association sectors. An award-winning speechwriter and thought leadership strategist, he has held senior marketing and communications positions for the Association of Governing Boards for Universities and Colleges (AGB), Furman University, The University of the South (Sewanee), and Loyola University in Maryland. He holds a Bachelor of Arts degree in English from the University of Virginia, and a Master of Science in Communications from the Newhouse School of Syracuse University. He began his career as a newspaper reporter.
Our WNG Host:
This event is hosted by the WNG Communications Roundtable, which supports WNG Members confronted by challenges in communications, public relations, marketing, investor relations, and public affairs. We support our constituents by convening business networking opportunities and content-driven programs that address issues of interest across these fields.
Event Platform & Recordings:
This event takes place on the Zoom meeting platform. This session will be recorded. The WNG will share with registrants the video/audio/chat thread recordings.
Event Registration:
Click Here to REGISTER NOW
Complimentary for WNG Members
$20 for Non-Members
NOTE: Please register in advance. Once you have registered online, the WNG Office will send you a confirmation email with a link and password to participate in this Zoom meeting.
Join & Go:
$90: Become a new/first-time WNG Member ($90 annual dues) and attend this particular event at no extra cost: Apply Online. Note: This option is not available for WNG Members whose memberships have expired.
Expired Membership? Please pay your dues/renew online before registering here as a WNG Member. To renew: Pay Dues Online.
Cancellation Policy: WNG 48-Hour Cancellation Policy applies to this event.
Questions: Contact the WNG Office: 202-455-4504.
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