LinkedIn for PR? More than a Recruitment Tool

PRSA-NCC presents:

"LinkedIn for PR? More than a Recruitment Tool"
 
LinkedIn has become a critical public relations tool over the past two years, in large part because of its professional nature. But you may only see LinkedIn as a place to find a job or recruit new employees. Don't limit your PR program from leveraging this powerful platform.
 
Speakers

Geoff Livingston
Vice President of Marketing Communications
Evalueserve

Shonali Burke
Chief Marketing Officer
Arena Stage at the Mead Center for American Theater
 
During this workshop, Geoff Livingston will focus on three core areas to take your corporate objectives and create a social PR program on LinkedIn to support it:

1. Owned media, including creating your own LinkedIn influences
2. Employee evangelism and activations: Own your sales team
3. Social PR

Of course, it wouldn't be a modern PR program if it wasn't measured. Geoff will review how his team measures their efforts on LinkedIn.