LinkedIn Bootcamp: From Chief Executive To Chief Influencer

The Communications Board presents:

"LinkedIn Bootcamp: From Chief Executive To Chief Influencer"

No longer is LinkedIn just a resource for people searching for career opportunities. Since the company was acquired by Microsoft in 2016, it has consistently grown into the best-kept secret for business leaders looking to build influential thought leadership and executive brands.

This new workshop is NOT a course on how to use LinkedIn for job hunting or talent recruitment. Instead, it is how-to guide for how senior executives can use LinkedIn for their personal and company brands. This exclusive workshop will provide a blueprint and strategic tips for how executives can elevate their personal brand, engage with employees, and strategically build a network of professionals aligned with their brand.

This is the perfect course for CEOs, Chief Communications Officers, or any senior-level professional looking to build their executive presence and grow their reputation as an industry thought leader.

About the Instructor:

Anthony Shop is Co-Founder and Chief Strategy Officer of Social Driver, a digital services firm that helps companies and non-profits establish winning strategies with social media, websites, content, and advertising. Anthony is also Chairman of the National Digital Roundtable, the premier convener of digital innovators, leaders and policy shapers. Anthony has been recognized as an “OUTstanding LGBT Role Model” by The Financial Times and “40 Under 40” by The Washington Business Journal. A former newspaper reporter, Anthony was the first new media professional elected to the prestigious National Press Club’s Board of Governors. Prior to founding Social Driver, he served as press secretary for a top U.S. congressional race and as a journalist. He earned his MBA from The George Washington University School of Business, where he has taught as an adjunct lecturer.