Win More Opportunity: Communicate Through the Prism of Value
WNG Chairman's Forum
WNG Communications Roundtable
Please join the Washington Network Group (WNG) when we meet with Liz Wainger, author of the forthcoming book, Prism of Value: Connect, Convince and Influence When It Matters (September 2018).
Wednesday, October 17, 2018
4:00 PM - 6:00 PM
About this Event:
Are you missing out on opportunities because people don’t understand why what you do matters? Are you frustrated because you can't get people to see the benefits of your ideas or offerings? Are you falling short of achieving the revenues you desire? If the answer to any of these questions is yes, you may not be communicating your value so that others get it.
Too often people speak through a "Prism of Me," suffering from "the list-maker syndrome." Instead of talking about results achieved or problems solved, they offer lists of their products, services, and attributes and, in the end, sound like everyone else.
In this lively, interactive workshop, you will learn how to move from "list-speak" to "value speak," to build a strong personal or organizational brand that engages and connects with the people who matter most to your success. Topics to be covered include:
• Seeing the World through a Prism of Value
• Translating Your Value So Others See and Appreciate It
• Effective Storytelling and Use of Language
• Messages that Speak Value
• Living your Value
This session will be introduced by WNG Chairman Bill Stokes.
About Our Presenter:
Liz Wainger is a communications advisor, writer and speaker who has spent more than two decades showing executives and their teams how to frame and deliver messages that win hearts, minds and business. She is the founder of a strategic communications firm, Wainger Group, where she has developed campaigns, strategies and coaching workshops for Fortune 500 companies, start-ups, nonprofits and government agencies that inspire action and achieve results. She is author of the forthcoming book, Prism of Value: Connect, Convince and Influence When It Matters. Her work has appeared in The Washington Post, Washington Business Journal and on Huffington Post. Follow her on Twitter @LizWainger or connect with Liz via LinkedIn or via email.
About the WNG:
This event is convened jointly by our WNG Chairman's Forum and our WNG Communications Roundtable. Our WNG Chairman's Forum convenes special events with outstanding leaders on compelling topics of interest to our Washington Network Group membership. Our WNG Communications Roundtable supports WNG Members confronted by challenges in communications, public relations, marketing, investor relations, and public affairs. We support our constituents by convening business networking opportunities and content-driven programs that address issues of interest across these fields. Non-members are encouraged to attend this event to learn more about the Washington Network Group.
4:00 PM - Pre-Session Networking
4:30 PM - Program Begins
5:45 PM - Program Ends | Post-Session Networking
6:15 PM - Adjourn
Our venue located in the greater Washington, D.C. region will be announced soon...
Online event registration opens soon.
Questions? Contact the WNG Office: 202-455-4504.