What’s Next in Small Business Marketing
Thursday, May 6, 2021
4:00 PM - 5:15 PM
Please join AMADC and the WNG when we convene a panel of professionals to discuss "What's Next in Small Business Marketing."
Predictions for small business marketing in 2021 are mostly more of the same because of multiple uncertainties. The questions we all want answered now are how has marketing adapted to this uncertainty, what is working and what’s not and where do we go from here?
So, AMADC and the WNG created a panel of experts to discuss where we go from here. Come with questions!
About Our Speakers:
Karen McFarlane is a solutions-focused Senior Executive and Board Member with more than 25 years of success across the software, technology, artificial intelligence, financial, professional services, education, and entertainment industries. For the past 15 years, Karen has led Kaye Media Partners, a strategic B2B marketing practice that works with the C-Suite to design revenue-generating marketing programs that grow businesses. Karen is also the CMO of Lettershop, a boutique creative agency for B2B startups and Fortune 500 enterprises through a strategic partnership that delivers fractional and 360 solutions to clients.
Karen served on several boards and is currently President of the American Marketing Association of New York. AMA New York is AMA’s largest chapter serving 15,000 community members and has won four Chapter Excellence Awards during her tenure. At AMA, Karen co-leads an inaugural team spearheading nationwide efforts to promote diversity, equity, and inclusion throughout the marketing discipline. Learn more at kayemediapartners.com.
Tim Young is the founder and president of Young Marketing Consulting in Arlington, VA, a marketing strategy consultancy that builds vision for companies who want to change the world. He began his marketing career working with Fortune 500 companies such as Target, Kimberly-Clark, Sony, HP and more, before transitioning to head marketing for the world’s largest membership-based association for business owners, the Entrepreneurs’ Organization. He founded Young Marketing Consulting in 2013. Learn more at youngmarketingconsulting.com.
Deepika is a marketing leader with over 18 years of experience in building global brands and driving revenue growth for B2B technology companies - from small start-ups to Fortune 500 organizations. She is currently the Chief Marketing Officer at CareJourney, a healthcare analytics company based in Arlington, Virginia. In that role, she is responsible for the development and execution of its marketing strategy, positioning, and demand generation programs.
Prior to joining CareJourney, Deepika served as the Head of Marketing for Bloomberg Law (a Bloomberg, LP company), where she successfully led the go-to-market strategy, brand development, and demand generation for a multi-million-dollar business. Prior to that, she was the Product Marketing Director at CEB, now Gartner. Learn more at carejourney.com.
Aimee is the VP of Communications for AMADC. She is a marketer, communicator, writer and editor who helps senior executives articulate their visions and passions for their work into groundbreaking platforms. Her greatest gift is simplifying complex stories into compelling and memorable ones. Her favorite clients are brave.
She has helped build companies and events including a healthcare data technology firm, the first USA Science & Engineering Festival which drew 500,000 people to the National Mall, and helped diverse leaders elevate their careers. She has written for the New York Times, the Wall Street Journal, Business Week and multiple other respected national media outlets. Her work in social media content development engages and excites voters in national and regional political campaigns. Learn more at bravenowpr.com and bravenowcontent.com.
Event Platform & Recordings:
This event takes place on the Zoom meeting platform. This session will be recorded. The video/chat thread recordings will be shared with registrants.
4:00 PM - Pre-Session
4:05 PM - Program Begins
5:15 PM - Program Ends > Adjourn
AMADC Members: Complimentary
WNG Members: Complimentary
NOTE: Please register in advance. Once you have registered online, the WNG Office will send you a confirmation email with a link and password to participate in this Zoom meeting.
Cancellation Policy: WNG 48-Hour Cancellation Policy applies to this event.
Questions: Contact the WNG Office at 202-455-4504.