Trust-Based Selling: Using Customer Focus and Collaboration to Become a True Trusted Advisor
IES - Institute for Excellent in Sales presents:
"Trust-Based Selling: Using Customer Focus and Collaboration to Become a True Trusted Advisor"
“Trusted Advisor” is a term that people throw around indiscriminately without really knowing what it means, but it’s critical for today’s selling professionals to understand how to truly become a trusted advisor or partner to your customers so that they’ll want to do business together. Today’s high-performing sales professionals need to understand how to distinguish themselves in the market as truly trusted advisors.
The IES is proud to bring Charles Green, the co-author of The Trusted Advisor, to Northern Virginia for one-time appearance.
People – especially B2B customers – buy disproportionately from sellers they trust. This is even more true in times of low trust and impersonal sales processes: the need for trust doesn’t go away – in fact, it just gets weighted more heavily.
Trusted sellers get less price resistance, higher closing rates, more repeat sales, more referrals, more transparency from buyers, fewer competitors, less paperwork, and less pushback. These benefits accrue to customers as well: trust is a win-win strategy.
Use the promo code "wng" for a discount!