Trust-Based Selling: Using Customer Focus and Collaboration to Become a True Trusted Advisor

IES - Institute for Excellent in Sales presents:

"Trust-Based Selling: Using Customer Focus and Collaboration to Become a True Trusted Advisor"

“Trusted Advisor” is a term that people throw around indiscriminately without really knowing what it means, but it’s critical for today’s selling professionals to understand how to truly become a trusted advisor or partner to your customers so that they’ll want to do business together. Today’s high-performing sales professionals need to understand how to distinguish themselves in the market as truly trusted advisors.

The IES is proud to bring Charles Green, the co-author of The Trusted Advisor, to Northern Virginia for one-time appearance.

People – especially B2B customers – buy disproportionately from sellers they trust. This is even more true in times of low trust and impersonal sales processes: the need for trust doesn’t go away – in fact, it just gets weighted more heavily.

Trusted sellers get less price resistance, higher closing rates, more repeat sales, more referrals, more transparency from buyers, fewer competitors, less paperwork, and less pushback. These benefits accrue to customers as well: trust is a win-win strategy.

Use the promo code "wng" for a discount!



Feb 01 2019


Breakfast and networking start at 7:15am. Speaker begins at 8am.
7:15 am - 10:15 am

More Info

Click Here!


Regional Event


Marriott Fairview Park - Falls Church
3111 Fairview Park Drive, Falls Church, Virginia 22042, USA


IES - Institute for Excellence in Sales
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