The Non-Obvious Virtual Summit on the Future of Marketing
"The NON-OBVIOUS Virtual Summit on the Future of Marketing"
What will it take to create a future proof business and how can marketing lead the way?
In this virtual summit, you'll hear stories of resilience and new insights from more than a dozen top marketers from various American Marketing Association chapters across the country. In partnership with AMADC, the event will be hosted by bestselling author Rohit Bhargava and also feature a revealing look at four megatrends that matter for marketers during (and after) the pandemic, along with several surprise guests and time for some much-needed virtual networking with fellow marketers.
The world needs marketers to lead and inspire the future of business in all sectors. Join us for this "non-obvious" summit for plenty of new ideas for how to do it!
A portion of proceeds will go to AMA Foundation for the Students Helping Students program.
Summit Agenda (Subject to further refinement)
2:00 - 2:30pm: 4 Megatrends Shaping Marketing In The Future
Based on Rohit Bhargava's #1 WSJ bestselling book, this opening talk will reveal the universal human trends that we can return to in a time of disruption in order to reimagine our marketing during a pandemic and beyond.
2:30 - 3:15pm: The Best of AMA Marketing from the Chapters
In this TEDx-style session, marketing leaders from various AMA chapters will share a fast-paced look at the best marketing case studies from their regions. You'll see four sessions back to back.
3:15 - 3:30pm: Non-Obvious Conversations & Connections
After these talks, we'll have breakout rooms where you can have more personal conversations around the marketing case studies presented and share new ideas.
3:30 - 3:45pm: Themes and Takeaways
2-3 AMA leaders will share some high-level themes from their breakout conversations and then Rohit will offer a recap on the full session and introduce the next segment.
3:45 - 4:45pm: Creating a Future-Proof Marketing Career
Whether you have experienced a shift in your position or happen to be seeking a new role – this interactive panel discussion will help you consider what it takes to shape a future-proof marketing career, what you can do right now to make yourself indispensable and other non-obvious tips to help you future-proof your career.
4:45 - 5:15pm Non-Obvious Story + Special Guest Performance
One of the unexpected silver linings in this moment of disruption has been the ability for individual creators to share their talents with the world directly even more powerfully. In this segment, we will share the story of a performer whose content has gone viral, interview the performer and then have him/her deliver a private performance just for us.
5:15 - 5:30pm: A Non-Obvious Recap
In this short final recap, Rohit Bhargava will highlight the biggest themes from the day, share final thoughts and introduce the day-ending social hour and networking event to follow.
5:30 - 6:15pm AMA Virtual Networking Happy Hour
We're closing the day with a virtual networker/happy hour so that everyone can connect with each another to share ideas, thoughts, and network. Purely optional. Of course, BYOD!
More details to come...