The 6 Habits of Highly Successful Brands and How To Master Them
"The 6 Habits of Highly Successful Brands and How To Master Them"
At a time when it’s incredibly difficult to break through the clutter to capture peoples’ attention and generate quality traffic, you can’t afford to be a bland brand or wing it. To succeed in 2020 and beyond, you need to commit to doing things differently than other brands every.single.day. The trick of course is to not get overwhelmed by the big transformations you want to make.
In this session, learn from Leigh George, who holds a PhD in branding and is CEO of Freedom, a branding and marketing un-agency, on how to avoid pitfalls and master the 6 habits of highly successful brands.
After this energy packed session full of actionable insights, you’ll be able to:
• Identify bad habits and break them
• Keep up with and respond to your customers’ changing needs
• Stand out from your competition and be the preferred brand your category
• Connect with audiences so they care about, listen to, and buy from you
• Generate passionate advocates who evangelize your organization and spread the word about you
• Draw inspiration and successfully apply the approaches of top brands to your organization.
Georgetown University School of Continuing Studies
640 Massachusetts Avenue NW
Washington, D.C. 20001
Closest Metro: Gallery Pl-Chinatown Station (Green, Red, Yellow lines) Check the metro schedule!
Parking: Street and garage parking nearby
6-6:30pm - Light dinner and networking
6:30-7:30pm - Presentation from Leigh George
• AMADC Members: $35
• Non-members: $50
About the Speaker
CEO of Freedom
Leigh, the founder of Freedom, a strategic branding and marketing un-agency, is a recognized branding expert with a Ph.D. in branding from Binghamton University and over 20 years of experience in branding and marketing strategy. She launched Freedom to help marketers innovate and tackle important challenges. She offers clients across a variety of industries and categories strategic guidance, a collaborative approach, and custom and flexible solutions. Before launching her own company, Leigh led branding and content marketing at a health non-profit, was a VP at Ogilvy and led branding and digital strategy teams at several digital agencies.