Storytelling Made Strategic: Delivering the Story
"Storytelling Made Strategic: Delivering the Story"
Speaker: Rebecca Lombardo, Vice President of Realtor Relations at Curbio
Rebecca has successfully worked in business development roles helping deliver on sold services, presenting to CMOs and CEOs of Fortune 500 companies. She also brings a higher level of thinking to the table and has a knack for connecting the dots between the data and the decisions. In her current role, she is advocating for the beautification of homes by working together with the top realtors to help their clients get the best price or a quicker sale.
About the Series
During the age of short attention spans, countless distractions and an endless number of competitors, you need to find a way to stand out and maintain your audience’s buy-in. It’s more than just a flashy ad or a witty post—it’s about building a relationship with your audience through the art of telling your brand’s story.
Over the course of this three-part Knowledge Series, learn how to develop your brand’s authentic story and how to deliver it in a cohesive, successful way. After you share that story with your community, learn how to measure the execution of your campaign to track its success and determine lessons learned. The most successful marketers know the value of the feedback loop, and this series will walk you through each part of the process: build, deliver, measure, repeat.
March 2019: Building the Story
April 2019: Delivering the Story
May 2019: Measuring the Success of the Story
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