How to Leverage Artificial Intelligence (AI) for PR
"How to Leverage Artificial Intelligence (AI) for PR"
Despite dire warnings that Artificial Intelligence (AI) would replace Public Relations, it has, instead, provided opportunities to enhance it. PRSA NCC is proud to present an engaging panel discussion with Deirdre Breakenridge, CEO of Pure Performance and Martin Waxman, President of Martin Waxman Communications, on how one of the most important tech advancements of our time is impacting the industry. They will discuss how PR can use AI to classify, analyze and draw predictions from data, as well as use AI tools to create first drafts of copy and optimize content distribution, as practitioners face ongoing:
• Changes in the scope of PR work and how professionals are learning and growing with technology and marketing automation;
• Challenges of AI and PR with bots, fake news and disinformation spreading through social media.
• Ethical Choices from data collection and usage to privacy, security and educating consumers on AI in Marketing and business.
Martin Waxman Communications