Pink Goldfish: Amplify Weirdness to Stand Out in Business

AMA Marketing Week presents:

"Pink Goldfish: Amplify Weirdness to Stand Out in Business"

True differentiation in business is rare. We are now living in an age of equivalency. Businesses need to find ways to stand out, and in this workshop Stan Phelps will showcase the seven ways to leverage what makes you unique and wonder-full in business.

As a result of this session, participants will gain:

• Tools: Get equipped with how to uncover weakness and weirdness in their DNA
• Skills: Understand how to design in order to amplify uniqueness
• Empathy: Gain a deeper appreciation for the need to exceed customer expectations

Audience: This workshop is for senior management and managers who want to improve customer retention, drive differentiation and promote word of mouth advocacy.

Attendees will learn: Actionable ways to enhance positioning in the marketplace.


Georgetown University School of Continuing Studies
640 Massachusetts Avenue NW
Washington, DC 20001


6-7pm - Happy hour and networking
7-8pm - Presentation from Stan Phelps

Registration Fees

AMADC Volunteers: $10
AMADC Members: $35
Nonmembers: $50

2019 AMA Marketing Week

AMA has created a week-long experience to celebrate the marketing profession--and AMADC is excited to join in! We’ll introduce you to inspiring marketers, equip you with new, exclusive research and help you see the value of being part of the AMA community.

Special Membership Offer

From Monday, September 30th through Friday, October 4th you can sign up for your AMADC membership for $215 (reduced from $300). Make sure to take advantage of this great offer! To learn more about AMADC membership, contact Joe Bowers-Disney, VP of Membership.

About the Speaker

Stan Phelps
Author, Speaker and Experience Architect

Meet Stan Phelps. An accomplished TEDxSpeaker, ForbesContributor and IBM Futurist. He believes that today’s organizations must focus on meaningful differentiation to win the hearts of both employees and customers.

His 20-year career in marketing included leadership positions at IMG, Adidas, PGA Exhibitions and Synergy. The author of seven books, his writing is syndicated on top sites such as Forbes, Customer Think and Suciness2Community.

About the Sponsor

Georgetown University School of Continuing Studies

The Georgetown University School of Continuing Studies inspires you to reimagine what’s possible. Through contemporary, hands-on programs, you’ll be challenged to ask questions, rethink traditional solutions, and leave your comfort zone behind.

In as little as two weeks, earn a credential to help you reach that next step with a certificate from Georgetown University. Available in the evening, weekend, and online formats, Georgetown’s certificates are designed to fit your life. Whether you’re looking to brush up on existing skills or master something new, these programs will give you the edge you need to set yourself apart from your professional peers.


Oct 01 2019


6:00 pm - 8:00 pm


$10 - $50

More Info

Click Here!


Regional Event


Georgetown University School of Continuing Studies
640 Massachusetts Avenue NW, Washington, D.C. 20001


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