Meltdown: Managing Media Attention in a Crisis
NOTE: This event was moved from October 17 to October 29.
IABC/DC Metro presents:
"Meltdown: Managing Media Attention in a Crisis"
Your organization’s crisis is red meat for hungry news media. Learn from two former award-winning TV reporters how to turn your nightmare into an opportunity for you and your organization. Marc Silverstein and Kathy Fowler each spent many years on both sides of the camera in multiple markets before launching their Rockville-based full-service public relations and marketing firm, On The Marc Media. Register today!
This high-energy program will help you and your organization:
• Stop digging yourself into an even deeper hole (and shovel all that dirt in the right direction)
• Quit playing defense and go on the offense.
• Use the inevitable chaos of a crisis to your advantage.
• Recognize the subtext you may unwittingly be signaling about your organization.
• Manage up by communicating with your C-suite for constructive results.
• Stay nimble while juggling multiple demands.
• Help the media not hate you
• Take care of yourself and your people so you’re not consumed by events.
• Repair, renew and rebuild your brand and reputation during and after the crisis.
ROI: You’ll walk away equipped with materials including a Crisis Preparedness & Survival Checklist, a Media Management Cheat-Sheet, and video clips from brief “hot-mic” role-play exercises during the session. Register now!
LOCATION: On The Marc Media is conveniently located at 9211 Corporate Boulevard, just west of I-270 off of Shady Grove Road in “The Grove 270” business park in Rockville, Maryland (2.3 miles west of the Shady Grove Metro Station, approximately 10-15 minutes away via Uber/Lyft/taxi). The program will be held in the first-floor conference room.
About our Speakers:
Marc Silverstein is a master communicator on all sides of the camera. He has entertained and informed millions of Americans on television, as a book author and magazine writer, and as a hard-hitting reporter.
During his TV career, he was the popular host of “The Best Of” on Food Network, along with numerous Food Network specials. On the Discovery Channel, Marc hosted “Go Ahead, Make My Dinner.” (As Marc says: “I basically ate for a living.”)
Marc authored Food Network Best of The Best Of, from Penguin Putnam, a popular-selling cookbook and restaurant guide. He also contributed to Philadelphia and DC Style magazines, where his “At the Table” column profiled celebrities at their favorite restaurants. In addition, he’s produced and anchored restaurant segments for two DC and Baltimore radio stations.
Before his stints on national television, Marc was an Emmy Award-winning investigative and consumer television news reporter in local markets including Baltimore, Maryland, and Washington, D.C.
Kathy Fowler attributes her “get things done and get things done now” attitude to her more than 25 years in television reporting. Most recently, she was a medical reporter at Washington, D.C.’s ABC affiliate WJLA-TV. Before joining WJLA, she reported at WJZ-TV in Baltimore, MD, NBC-17 in Raleigh, N.C., and WBNS in Columbus, Ohio. Her ability to simplify complicated medical topics and tell compelling human interest stories has earned her a National Emmy Award and Edward R. Murrow Award, several Associated Press awards and several nominations for local Emmys.
Kathy became a reporter to make a difference, and she went into marketing and public relations for the same reason. She believes in working with clients to bring products and services that improve lives to the public. For example, Kathy helped one client, Under Our Skin, spread the message about the seriousness of Lyme disease by getting it in every major publication and on television news shows around the country.
In addition to journalism, Kathy is passionate about entrepreneurship. At age 18, she started her own business. “I had an idea, found out no one was doing it and had the perfect way to market it,” she says. She continued operating the business while pursuing her journalism degree at The Ohio State University. Founding On The Marc Media with her husband, Marc Silverstein, has allowed her to combine her love of journalism, her entrepreneurial spirit and her deep commitment to client service. It also allows her to spend her vacations thinking up great marketing and PR ideas—and what could be better than that?
About our Moderator
Mark Wright is a highly-experienced, adaptable, team-friendly pro communicator. He writes excellent custom content for a variety of organizations and industries — with careful attention to strategy and branding. Formerly executive director of the Association for Commuter Transportation, Mark has an extensive background in association management, publishing and communications. He is a long-time contributing writer and copyeditor for the Self Storage Association’s ’SSA Globe’ magazine, and was contributing editor for the International Parking Institute’s monthly ‘The Parking Professional’. Mark provides On The Marc Media support with strategy, concept development, copywriting and editing for a wide range of our clients, from small businesses to government to large association projects.
Our Event Sponsor
This event is being sponsored and hosted by On the Marc Media in Rockville, Maryland. On The Marc Media is a multimedia communications company specializing in public relations, social media, video production and much more. They integrate cutting-edge technology to promote and communicate focused messages for businesses, non-profit organizations and individuals.