Measuring the Success of the Story
"Measuring the Success of the Story"
Speaker: Merrill Wasser, VP, Strategy, Growth & Marketing at Atlantic 57
About the Presenter:
Merrill leads a team of strategists that help organizations listen deeply to their audiences, think critically about their business challenges, and align on actionable priorities and growth plans. She also oversees Atlantic 57 business growth. Previously, Merrill directed digital marketing accounts at Razorfish.
About the Session:
Merrill will unpack how brands can better define the success of the stories they tell. Drawing upon lessons from The Atlantic and from Atlantic 57’s client work, she will explore how organizations can:
• Identify the right metrics to measure, and why those metrics matter most
• Use data to inform their content strategy, by finding the connection between their ambitions and the needs of their audiences
• Apply data to guide decisions on where to focus precious time and resources
AMADC Members: $20
This event is part of the 2019 Knowledge Series: Storytelling Made Strategic
About the Series
During the age of short attention spans, countless distractions and an endless number of competitors, you need to find a way to stand out and maintain your audience’s buy-in. It’s more than just a flashy ad or a witty post—it’s about building a relationship with your audience through the art of telling your brand’s story.
Over the course of this three-part Knowledge Series, learn how to develop your brand’s authentic story and how to deliver it in a cohesive, successful way. After you share that story with your community, learn how to measure the execution of your campaign to track its success and determine lessons learned. The most successful marketers know the value of the feedback loop, and this series will walk you through each part of the process: build, deliver, measure, repeat.
**This series is a brown bag event - feel free to bring your lunch with you to eat during the session if you'd like!