Regional Event: LinkedIn: It’s Not Social, It’s Business; May Networking with Purpose Event

Now more than ever, LinkedIn is an essential tool for career transition.

Employers and recruiters often rely on LinkedIn as their first source for information on prospective candidates. What your LinkedIn profile and information say about you can help you communicate your value and expertise.

Join nationally-recognized LinkedIn expert Colleen McKenna, with Intero Advisory, for this special program.

Participants will learn:

• Why LinkedIn is the top place for professionals
• About LinkedIn¡¯s scale
• Why the transition from Profile to Professional Portfolio
• What's happening at LinkedIn
• How to think about LinkedIn

How to Build a Strategic Network

• Connect with a Purpose
• Identify your Centers of Influence
• Decide who you should connect with
• Clean up your current network
• Leverage alumni networks
• Increase access with Groups


Colleen McKenna recognized early on that LinkedIn could connect the world¡¯s B2B professionals and provide a way to do business, network, further careers and share knowledge and expertise.
Colleen launched Intero Advisory for individuals and companies focused on increasing their sales and talent initiatives. Since 2011 Intero Advisory, a LinkedIn consulting, coaching and training firm has been engaged by more than 280 companies who have increased their presence, revenue and hiring opportunities applying Colleen's insight, strategy, and techniques. Colleen and Intero shake up the status quo with a "personal" approach to business by maximizing an individual's network, personal brand, and expertise.

She has a Masters Degree in Publication Design from the University of Baltimore and an undergraduate degree in Mass Communication from Towson University.

Contact the Speaker:

Thursday, May 17
6:30 pm - 9:30 pm

6:30 pm - 7:00 pm Open Networking
with Light Refreshments

7:00 pm - 9:00 pm Presentation

9:00 pm - 9:30 pm Networking continues


May 17 2018


6:30 pm - 9:30 pm



More Info

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Regional Event


40Plus of Greater Washington
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