Global Marketing Communications – What PR Pros Should Know About China’s Digital Revolution
Global Marketing Communications - What PR Pros Should Know About China's Digital Revolution
In China, Facebook, Twitter, and Google are blocked. Instead, consumers use WeChat, Weibo and Baidu. These technologies have evolved alongside consumer behaviors to create a vastly different digital ecosystem unfamiliar to most Americans.
China's language, culture, government, and technology ecosystem are vastly different from those of the United States. At the same time, the people of China and the people of America are both grappling with many of the same issues, such as how digital technology can make our lives better despite new distractions, and how to ensure that fast-moving information is trustworthy.
With so much global influence, does China reflect the future of digital? This workshop will explore what marketing communications and public relations professionals can learn from China's digital transformation. Which trends will make their way from East to West, and which are uniquely Chinese? What should global clients know about how to engage Chinese people, both in China and around the world?
In 2018, presenter Anthony Shop was awarded an Eisenhower Fellowship to study trends in digital and social media in China. Communication University in China appointed him to the position of Senior Research Fellow, where he recently spent a month. Join PRSA for an exclusive discussion on global digital trends, with a focus on China, and what they mean for marketing communications and public relations professionals.
About the Presenter:
Anthony Shop is the Co-Founder and Chief Strategy Officer of Social Driver, a leading digital agency that helps companies connect with people today. In addition to the company's various awards, Anthony was named a Financial Times OUTstanding Future Leader and Washington Business Journal "40 Under 40" honoree. He is an adjunct lecturer at The George Washington University School of Business, where earned his MBA and won first place in the GW New Venture Competition. He also serves on the board of Global Ties Foundation.