Foundations of Digital Marketing Campaigns
2018 Knowledge Series: Foundations of Digital Marketing Campaign
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Think Like a Storyteller AND an Architect. Too many brands and organizations view digital marketing campaigns as a series of one-off touch points across siloed channels. It’s time to get back to the basics. Successful marketing campaigns must consider the story arc and the multiple channels. They should be structured to tell a cohesive storywith each message informing the nextacross the different stages of the conversion funnel.
Bruce Namerow, Founder & Chief Strategist of Interactive Strategies, will help you understand how to leverage each channel and coordinate your messages. He’ll do this by sharing various multi-channel, multi-touch campaign structures and performance statistics from actual marketing campaigns.