Cyber Marketing in the Age of COVID-19

Women in Technology (WIT) presents:

"Cyber Marketing in the Age of COVID-19"

Marketing and selling in today’s crowded and distracted marketplace is challenging to say the least. Enterprise IT and security buyers have fast-changing and conflicting priorities on their plates these days, making it extremely difficult for a marketer at a vendor or service provider to grab their attention.

To reveal how cybersecurity marketers can better reach those elusive cybersecurity product/service buyers, especially in light of the current pandemic, full service marketing communications firm Merritt Group partnered with T.E.N., a relationship-marketing firm focused on cybersecurity, to survey leading CISOs to find out what influences their buying behaviors and triggers a sale.

Attend this virtual panel to hear directly from security decision-makers and cyber marketers to gain insight into some of your biggest questions around how COVID-19 has impacted the industry and the lasting repercussions it may have.

Panelists

Mike Raeder
Former Deputy CISO at Northrop Grumman
and Former CISO at OrbitalATK
linkedin.com/in/mike-raeder-5333052/

Katie Teitler
Sr. Analyst, TAG Cyber LLC
linkedin.com/in/katherineteitler/

Claire Trimble
CMO, Illusive Networks
linkedin.com/in/claire-trimble-60a34955/

Moderator

Michelle Schafer
Senior Vice President, Security Practice, Merritt Group
linkedin.com/in/michelle-schafer-0812a21/

Questions? Contact Women in Technology. Phone: 703-349-1044 | staff@womenintechnology.org

Date

Oct 22 2020

Time

Eastern Time
11:30 am - 1:00 pm

Cost

$0 - $15

More Info

Click Here

Labels

Regional Event

Location

Online Event
Category

Organizer

Women In Technology (WIT)
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