Build Your Story Playbook: The Catalyst to Explosive Sales Growth
IES - Institute for Excellence in Sales presents:
"Build Your Story Playbook: The Catalyst to Explosive Sales Growth"
Key Thing You Need to Know about This Program: What if your sales team could have an instant advantage over all your competition? What if you could quadruple appointments, shorten sales cycles, and skyrocket profits, all through the application of one powerful technique? If your sales team needs this kind of edge, “Build Your Story Playbook” provides the breakthrough you’ve been looking for. Shift your sales team away from the uncomfortable bulldog tactics of the past, to a new, relaxed, and scientifically proven methodology that consistently multiplies results, guaranteed.
Complexity Level: Low-Medium
Immediate Implementation Opportunity: High. Learn the exceptional power of story, its use in gaining trust and credibility, and its effectiveness at sidestepping objections.
About the Program
Matthew Pollard presents the science of storytelling as documented by Harvard and Stanford researchers, and explains why story is fundamental to a winning sales process.
Attendees will hear about Matthew’s real-life clients – some painfully introverted, some needing to get hyped up on coffee to make the day bearable, some with sales in their DNA and thinking they were already doing everything right. All of them not only lowered their stress around selling and learned to love the process, but also increased closure rates as much as 400 – 1000%.
All it takes is a simple, proven process that Matthew has perfected over the last decade.
Uncover the secret to crafting laser-sharp true stories that make prospects say, “I want that!”
Discover the secret to creating your sales department’s story playbook, rapidly reducing sales cycles, increasing closure rates, creating a sales culture of teamwork and excitement, and instantly making both your new and seasoned salespeople more effective.
You’ll learn the following:
• Discover a step-by-step process for creating true client stories that will 4-10X your sales results
• Learn how to implement your new strategy to become more productive, faster
• Say goodbye to the high-pressure, high-stress environment, and hello to easier closes and a lot more money
About Matthew Pollard
Young, energetic, contemporary, relatable, a powerhouse of differentiation, an expert in niche marketing, and a master sales systemization coach, Matthew is passionate about helping organizations thrive and succeed. With five multimillion-dollar business success stories to his name, all before the age of thirty, his achievements are reflected in the value and credibility he brings to every presentation.
Matthew is not a theorist; his methods come from hands on, real-world experience. With over 3500 business transformations and counting, Matthew provides instantly actionable strategies that make a real and lasting difference to audiences. Whether you’re a multinational conglomerate providing complex solutions to Fortune 500 companies, or a small business association working to give your members an edge over the competition, Matthew provides an uncomplicated blueprint for growth and success.
Matthew’s meteoric rise against all odds – and his honesty in sharing his personal challenges – creates an inspirational atmosphere of possibility and belief. Participants walk out of his presentations thinking, “If he can do it, so can I”… and with a complete understanding of the exact steps to follow to skyrocket their success.
And when it comes to understanding what makes a speaker truly stand out, Matthew gets it. As Founder and Executive Director of Small Business Festival, ranked as INC’s #3 conference in America for small business, he is annually responsible for organizing hundreds of speakers for thousands of attendees. He knows what it takes to motivate and inspire an audience, provide an amazing experience, and deliver long-lasting ROI.
Matthew is an internationally award-winning blogger and contributor to CEO, Entrepreneur, and Top Sales World Magazine. He is a recurring guest on FOX and NBC, and has appeared on top-rated podcasts including Entrepreneur on Fire and Eventual Millionaire. He’s the author of the bestseller The Introvert’s Edge: How the Quiet and Shy Can Outsell Anyone, endorsed by Neil Patel, Brian Tracy, Mark Roberge of Harvard, Derek Lidow of Princeton, and dozens more.
Doors open at 7:15am for breakfast and networking. Note the location for this program: Marriott Fairview Park
7:15am-8:05: Continental Breakfast and Networking
8:15am-10:00am: Matthew hits the stage
10:00am-10:15am: Raffle and Photos with Matthew
Speed Networking will take place from 7:30am-8am for no additional charge.
Join Matthew and over 125+ sales leaders as he shares with you and your team smart, effective and powerful strategies to find new customers using storytelling and other progressive prospecting techniques.
EARLY BIRD PRICING for this program ($10 OFF) ENDS January 24!
WNG Members use promo code "WNG" for discount.