A Virtual Coffee Break with World Central Kitchen

Going Beyond presents:

"A Virtual Coffee Break with World Central Kitchen"

Insights into the world of World Central Kitchen.

Lisa Abrego, Director of Communications Strategy at World Central Kitchen, joins Going Beyond for a virtual coffee hour.

You’ll learn:

- How World Central Kitchen transitioned from scrappy startup to global brand.
- The evolution of strategy and messaging along with insights on proactive versus reactive communications.
- Building a brand story that clearly communicates who you are and what you stand for.

About Lisa Abrego:

From early in her career, Lisa has been an astute partner helping companies navigate the modern landscape and define their approach to communications and digital strategy. Driven by good stories and genuine connections, she brings experience thoughtfully sharing complex narratives to diverse audiences. After graduating from Purdue University, Lisa chose Washington, DC with eager determination to help build lofty projects and ideas. She first dove in with WCK as a volunteer during the #ChefsForFeds activation, and later joined the Communications team. She cherishes exploring cultures and places near and far through travel, books and different foods, and she never misses an opportunity to share bits about El Salvador, her childhood home.