Discover & Understand Your Ideal Customer
76 Forward presents:
"Discover & Understand Your Ideal Customer"
This event is open to all individuals.
About this event
This workshop discusses customer discovery with a closer look at research methods to uncover who you need to be marketing and selling to. We will discuss the importance of developing a solid value proposition, understanding customers' pain points, and how to find out, through research, who your customers are and if you really have a large enough customer base for your product or service.
We are conducting a short poll as part of your registration process; results from this poll will be shared during the workshop.
This is a virtual program. Please register to receive access credentials. Access information will be provided the morning of the event and posted on the Eventbrite listing one hour prior.
Joy Levin founded Allium Research and Analytics, a market research consultancy, in 1998. Since that time she has managed all phases of marketing research studies and analytics activities for a diverse portfolio of clients, ranging from startups to companies in the Fortune 100. Joy has a consistent track record of crafting strategic recommendations for her clients, and communicating critical marketing insights to business executives. When working with startups, Joy guides them to identify the most impactful information and data for pitching their businesses to investors and potential customers.
Kimberly Mikec is a career marketing professional with 20 years of progressive experience planning and implementing marketing, public relations, and stakeholder communication strategies for technology, startups and service companies. Expertise in owning the customer experience and fostering engagement by understanding the customer journey holistically.
About 76 Forward:
Our mission is to unlock the entrepreneurial potential in the communities we serve through an inclusive and accessible network. We provide founders and entrepreneurs access to space, classes, capital, and an influential network to help them build and grow their companies. Learn more at www.76forward.com.